• Luc De Maeght

When a slogan becomes a brand

„When a slogan becomes a brand” is the story of the Belgian brand Share the Passion by Luc De Maeght.

Exactly one year after the successful launch of SOUL by Luc De Maeght, the baseline became more important than the brandname, how cool is that ?

Yes, MAGIC happened indeed as we share the Passion & Love for what we do.

Share the Passion, designed by the SOUL of Luc De Maeght stands more than ever for a gender friendly Belgian brand, producing wonderful polo’s, sweaters, T shirts, sneakers and so much more coming…

All made with Love in Belgium and Portugal, respecting social & sustainable values

So keep sharing the passion with us, infinite Magic will happen!

With Love,


When a slogan becomes a brand

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